Outlaw Motorcycle Gangs: True Colours Campaign | End Gang Life: A Call to Action in British Columbia

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Outlaw Motorcycle Gangs are far more dangerous to public safety than perceived.

They foster a sanitized image, depict themselves as lovable, generous and misunderstood.

An Integrated marketing campaign combined multiple channels such as web, print, display advertising and social media in order to promote a consistent message to a specific audience across Canada.

Let’s strip away that power by turning the 3 piece patch on its head.

The End Gang Life ad campaign demystifies the narrative to expose the Outlaw Motorcycle Gangs for who they really are.

TRULY REPRESENTING THE

PATCHES

The common term “1% Club” distinguishes outlaw motorcycle riders from the majority of motorcycle enthusiasts who are law-abiding citizens.

It’s worn as a symbol by outlaw bikers and often seen as a pin, patch or tattoo.

Violence. Crime. Money. Power. Influence.

Patches are used to identify rank and position within the club. Let’s strip away that power by turning the 3 piece patch on its head.

Violence

Fentanyl

Trafficking

Extortion

Fraud

Violence

Fentanyl

Trafficking

Extortion

Fraud

Violence

Fentanyl

Trafficking

Extortion

Fraud

Violence

Fentanyl

Trafficking

Extortion

Fraud

THE CAMPAIGN 2019-2020

Posters

Safety in your community

WHAT CAN YOU DO?

You can help to ensure your safety, and the safety of your community, by learning about outlaw motorcycle gangs. Choose not to support organized criminal activity (including activities that seem harmless).